Avant
Avant's new feature is to incorporate credit score tracking to increase user engagement. Avant offers personal loans with fast approvals and no prepayment fees.
The Problem
Users would borrow loans from Avant as a short term goal, but there was no incentive for them to return to their dashboard once the loan is paid off.
Users at times would not pay off their loans on time.
Solution
Providing a value proposition, such as making it educational, can provide longer user engagement and promote good productivity in paying off their debt by utilizing the credit score tracker and providing educational resources in the dashboard.
The Research
UX design of credit score tracking lead by Parsa Shirazi
